GA4 property enables more robust cross-device and cross-platform tracking.
Accurate reporting on unique users across platforms.
No limits on the volume of data you can send.
Automatic tracking for certain types of events.
New set of engagement metrics for more accurate tracking.
AD Google Analytics 4 to Advanced features of Google Analytics 4 for your store with customizable options.
Having a correctly configured Google Analytics account for your Shopify store means that you can have confidence in the reports and numbers inside Google Analytics.