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Facebook channel

Bring your products to people on Facebook and Instagram.

Ranking
3 Advertising (Marketing)
3 Selling methods (Sourcing and selling products)
4 Sourcing and selling products
5 Marketing
Featured
2 Works with Shopify Marketing
2 Sales channels
22 Made by Shopify
Reviews
Avg rating 3.6
Total reviews 3,785
Added today 0
Added yesterday 0
Stores
Detectable NO
Stores in database 0

Listing

Promote easily

Connect your Shopify and Facebook accounts to sync your products for promotion on Facebook or Instagram.

Target accurately

Help reach new customers and promote your products across Facebook and Instagram with free and paid marketing tools.

Manage seamlessly

Make the sale on Instagram or Facebook and manage orders, payments, and returns within Shopify.

The Facebook Channel gives you all the tools you need to successfully sell and market across Facebook and Instagram. Discover new opportunities to help you scale and grow your business, and manage your Facebook and Instagram accounts and products from one place on Shopify.

Advertise with free and paid ads

Set up the Pixel and Conversions API to share data about what happens on your website with Meta to drive better ad performance and measurement.

Sell from anywhere with the new Facebook Shops

Give shoppers a new online shopping experience with a custom storefront that will showcase your shop’s story. Create a single shop for both Facebook and Instagram to sell your product and collections, and seamlessly manage your orders in Shopify. Your followers can automatically check out via your website or directly on the app (US only).

Sell products with Instagram Shopping

Give shoppers a new way to buy from your store by tagging products in your posts and Stories. Once you are approved for Instagram Shopping, all you have to do is connect your catalog from the mobile app. Your followers can now check out on your website or directly on the app (US only). Additionally, any products you tag will also show up in your shop tab that lets shoppers browse your shoppable posts — all in one place.

Simple setup

One-time account connection across Facebook and Instagram. Once you connect your accounts, all your Shopify products will automatically sync to your Facebook and Instagram catalog. Your catalog holds information about all the items you want to sell or market and is a requirement to sell with Instagram or Facebook Shops. Easily set up your Facebook pixel to better understand customer behavior and traffic, and to help create effective marketing campaigns.

Use Facebook Shop, Instagram Shopping, and Facebook Marketing

Use Facebook Shop, Instagram Shopping, and Facebook Marketing

Create Facebook business manager, connect page and ad account

Create Facebook business manager, connect page and ad account

Connect your page to customize your Facebook Shop and pixel

Connect your page to customize your Facebook Shop and pixel