Purple Dot | Trusted Pre‑Order

Purple Dot is the premium pre-order solution for merchants and shoppers. With no code required, create an end-to-end trusted pre-order experience that your shoppers will love.

Easily set products for pre-order

• Synced with your Shopify catalog
• Specify amount available for pre-order, total or by variant
• Set estimated shipping dates And as long as your stock in Shopify is 0, you’re ready to take pre-orders instantly!

Clear customer experience

• Add to Cart button replaced with Pre-order button: product pages, quick views, and mobile
• Estimated shipping dates displayed on product page and in checkout
• Purple Dot as a signal of trust to your customers

Change estimated shipping dates

• Edit your estimated shipping dates at anytime
• Dates are automatically updated in your Shopify store
• Customers with an open pre-order automatically notified

Automated backorder functionality

Set up products or variants to automatically go on pre-order when out of stock – as long as your stock is 0 in Shopify, they will be available to take pre-orders.

100% Pay Later with vaulted card

• Customers provide card at checkout, but aren’t charged
• Card is securely vaulted
• Customers automatically charged when you’re ready to ship

Mixed cart functionality

• Both in-stock and pre-order items can be purchased at the same time
• In-stock is charged at checkout
• Pre-order charged when you’re ready to ship

Customer self-serve and email updates

• Full self-serve customer portal: Check and amend their pre-order anytime before it ships
• Customers kept in the loop automatically via email about their pre-order

One click ready to fulfill

• When ready to fulfill your pre-orders, mark this in Purple Dot with one-click
• Customers automatically charged and notified their pre-order is ready to ship
• Fulfillment hold automatically removed in Shopify

Full FTC compliance

Our app ensures you are always fully compliant with FTC regulations around pre-orders – giving you peace of mind!

Live chat support

We’re here to help! Purple Dot is easy to set up but if you need a hand, you can always reach out to us over chat, phone, or email.

Dream big alongside us

Imagine what your brand can do if you could always sell earlier: At Purple Dot, our mission is to create trusted pre-order experiences that your customers love. That way, your business can rely on a sustainable, scalable pre-order model to transform how you sell.

Pricing: Only pay for fulfilled pre-orders

• NO recurring monthly fee or charge
• After your first 10 free pre-orders, a flat $0.75 per fulfilled pre-order
• No charge for pre-order cancellations

Got ideas? We'd love to hear from you!

Note: Your store must have Shopify Payment enabled and v2.0 themes.