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Purple Dot | Trusted Pre‑Order

Pre-order & Backorder. Pay later w/ auto-charge. FTC compliant

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268 Merchandising
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Avg rating 3.7
Total reviews 3
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Always be selling

Even when you don’t have products in the warehouse (yet), sell them anyways on pre-order with a trusted customer experience.

High customer NPS

Customers kept in-the-loop with changes to estimated ship dates, and can self-serve check or amend their pre-order anytime before it ships.

Full FTC compliance

With 100% pay later, the customer card is vaulted and auto-charged when you ship – making your pre-order experience FTC compliant.

Purple Dot is the premium pre-order solution for merchants and shoppers. With no code required, create an end-to-end trusted pre-order experience that your shoppers will love.

Easily set products for pre-order

  • Synced with your Shopify catalog
  • Specify amount available for pre-order, total or by variant
  • Set estimated shipping dates And as long as your stock in Shopify is 0, you’re ready to take pre-orders instantly!

Clear customer experience

  • Add to Cart button replaced with Pre-order button: product pages, quick views, and mobile
  • Estimated shipping dates displayed on product page and in checkout
  • Purple Dot as a signal of trust to your customers

Change estimated shipping dates

  • Edit your estimated shipping dates at anytime
  • Dates are automatically updated in your Shopify store
  • Customers with an open pre-order automatically notified

Automated backorder functionality

Set up products or variants to automatically go on pre-order when out of stock – as long as your stock is 0 in Shopify, they will be available to take pre-orders.

100% Pay Later with vaulted card

  • Customers provide card at checkout, but aren’t charged
  • Card is securely vaulted
  • Customers automatically charged when you’re ready to ship

Mixed cart functionality

  • Both in-stock and pre-order items can be purchased at the same time
  • In-stock is charged at checkout
  • Pre-order charged when you’re ready to ship

Customer self-serve and email updates

  • Full self-serve customer portal: Check and amend their pre-order anytime before it ships
  • Customers kept in the loop automatically via email about their pre-order

One click ready to fulfill

  • When ready to fulfill your pre-orders, mark this in Purple Dot with one-click
  • Customers automatically charged and notified their pre-order is ready to ship
  • Fulfillment hold automatically removed in Shopify

Full FTC compliance

Our app ensures you are always fully compliant with FTC regulations around pre-orders – giving you peace of mind!

Live chat support

We’re here to help! Purple Dot is easy to set up but if you need a hand, you can always reach out to us over chat, phone, or email.

Dream big alongside us

Imagine what your brand can do if you could always sell earlier: At Purple Dot, our mission is to create trusted pre-order experiences that your customers love. That way, your business can rely on a sustainable, scalable pre-order model to transform how you sell.

Pricing: Only pay for fulfilled pre-orders

  • NO recurring monthly fee or charge
  • After your first 10 free pre-orders, a flat $0.75 per fulfilled pre-order
  • No charge for pre-order cancellations

Got ideas? We'd love to hear from you!

Note: Your store must have Shopify Payment enabled and v2.0 themes.

Easily set up a product for pre-order

Easily set up a product for pre-order

Button changes to Pre-order with estimated shipping dates

Button changes to Pre-order with estimated shipping dates

Shooper checks out with 100% pay later

Shooper checks out with 100% pay later

Need to change estimated ship dates? No problem!

Need to change estimated ship dates? No problem!

Customers can check/amend their pre-order anytime

Customers can check/amend their pre-order anytime

When stock arrives, mark as ready to fulfill with one click

When stock arrives, mark as ready to fulfill with one click