Always be selling
Even when you don’t have products in the warehouse (yet), sell them anyways on pre-order with a trusted customer experience.
High customer NPS
Customers kept in-the-loop with changes to estimated ship dates, and can self-serve check or amend their pre-order anytime before it ships.
Full FTC compliance
With 100% pay later, the customer card is vaulted and auto-charged when you ship – making your pre-order experience FTC compliant.
Purple Dot is the premium pre-order solution for merchants and shoppers. With no code required, create an end-to-end trusted pre-order experience that your shoppers will love.
Easily set products for pre-order
- Synced with your Shopify catalog
- Specify amount available for pre-order, total or by variant
- Set estimated shipping dates And as long as your stock in Shopify is 0, you’re ready to take pre-orders instantly!
Clear customer experience
- Add to Cart button replaced with Pre-order button: product pages, quick views, and mobile
- Estimated shipping dates displayed on product page and in checkout
- Purple Dot as a signal of trust to your customers
Change estimated shipping dates
- Edit your estimated shipping dates at anytime
- Dates are automatically updated in your Shopify store
- Customers with an open pre-order automatically notified
Automated backorder functionality
Set up products or variants to automatically go on pre-order when out of stock – as long as your stock is 0 in Shopify, they will be available to take pre-orders.
100% Pay Later with vaulted card
- Customers provide card at checkout, but aren’t charged
- Card is securely vaulted
- Customers automatically charged when you’re ready to ship
Mixed cart functionality
- Both in-stock and pre-order items can be purchased at the same time
- In-stock is charged at checkout
- Pre-order charged when you’re ready to ship
Customer self-serve and email updates
- Full self-serve customer portal: Check and amend their pre-order anytime before it ships
- Customers kept in the loop automatically via email about their pre-order
One click ready to fulfill
- When ready to fulfill your pre-orders, mark this in Purple Dot with one-click
- Customers automatically charged and notified their pre-order is ready to ship
- Fulfillment hold automatically removed in Shopify
Full FTC compliance
Our app ensures you are always fully compliant with FTC regulations around pre-orders – giving you peace of mind!
Live chat support
We’re here to help! Purple Dot is easy to set up but if you need a hand, you can always reach out to us over chat, phone, or email.
Dream big alongside us
Imagine what your brand can do if you could always sell earlier: At Purple Dot, our mission is to create trusted pre-order experiences that your customers love. That way, your business can rely on a sustainable, scalable pre-order model to transform how you sell.
Pricing: Only pay for fulfilled pre-orders
- NO recurring monthly fee or charge
- After your first 10 free pre-orders, a flat $0.75 per fulfilled pre-order
- No charge for pre-order cancellations
Got ideas? We'd love to hear from you!
Note: Your store must have Shopify Payment enabled and v2.0 themes.
Easily set up a product for pre-order
Button changes to Pre-order with estimated shipping dates
Shooper checks out with 100% pay later
Need to change estimated ship dates? No problem!
Customers can check/amend their pre-order anytime
When stock arrives, mark as ready to fulfill with one click