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GoodSegments People Data

Rich demographic profiles for all your US customers. Get income, education, gender and more.

Metadata
App IDgoodsegments
Vendor IDgoodsegments
Launched22 December 2021
CategoriesCustomer analytics
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Benefits of GoodSegments People Data

Individual-level demographic information
Demographic dashboard enables detailed analysis of your customer base
Include demographics in your personas and segmentation
Target specific demographic groups in Klaviyo or Shopify Email
Use demographics to help Facebook create higher performing lookalike audiences

About GoodSegments People Data

GoodSegments enriches your customer records with detailed demographic information. It adds tags for age, income, political lean, partner status, family type and much more. Use these tags to understand your customer base, develop the right personas, build better segments, target your email campaigns, and even optimize lookalike audiences. GoodSegments gives you the customer data you need to take your marketing to the next level.

Get a full demographic breakdown of your customer base

Get a full demographic breakdown of your customer base

Auto-tag your customers with important demographic attributes

Auto-tag your customers with important demographic attributes

Target specific groups based on their demographic properties

Target specific groups based on their demographic properties