Server GTM (GA4 + Google Ads)

Accurate GA4 & Google Ads tracking through server-side GTM setup (+ pre-built eCommerce data layer)

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Metadata

App ID	gtm-ga4-magefan
Vendor ID	magefan
Launched	26 June 2025
Categories	Analytics Real-time tracking Activity tracking Event tracking Segmentation Page views Lifetime value (LTV) Marketing attribution Checkout analytics Profit insights Purchase tracking Funnel analysis Abandoned cart GDPR compliance Ads Lookalike audiences Device Event-based Behavior Platform Retargeting Website Performance tracking Ad spend Engagement metrics Conversion tracking Cost per acquisition Traffic source

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Benefits of Server GTM (GA4 + Google Ads)

One-click GTM setup: Launch GTM server-side, GA4 & Ads in under 5 minutes

Pre-built data layer: Full coverage of cart, checkout & purchase events

Instant GA4 & Google Ads setup: with enhanced conversions & dynamic remarketing

High accuracy tracking: Bypass blockers and iOS limitations with server-side GTM

Privacy‑compliant: GDPR, CCPA, Shopify checkout & consent mode

About Server GTM (GA4 + Google Ads)

Unlock limitless server-side tracking with Google Tag Manager (GTM) and gain powerful insights into conversions and customer behavior. Bypass ad blockers and iOS restrictions and send accurate data directly from the GTM server container to Google Analytics 4 (GA4) and Google Ads Enhanced Conversions. Instantly integrate GA4 and Google Ads with our one-click setup, using a pre-built GTM data layer with all essential eCommerce events and triggers. NO manual setup. NO missed conversions. NO coding.

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