Littledata ‑ Customer Tracking

Server-side tracking of customers and revenue to Google, Meta and Klaviyo boosts performance

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Benefits of Littledata ‑ Customer Tracking

Double revenue from abandoned cart flows in Klaviyo with improved flow triggers
Enhanced Conversions for customer matching and lower CAC in Google Ads
Improved Event Match Quality Score in Meta Conversions API
Power up Google Analytics (GA4), tracking checkout steps and recurring orders
Built for data experts - making it ridiculously easy to get accurate data

About Littledata ‑ Customer Tracking

Littledata pioneered server-side tracking for Shopify, connecting first-party customer data into Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest and Klaviyo.

Reliably linking revenue to marketing channels boosts marketing attribution and fuels higher performing campaigns.

For Klaviyo, get more revenue from the same abandonment flows by identifying opted-in customers. For Google, get a tracking upgrade over Google & YouTube app, with Enhanced Conversions.

Server-side tracking provides accurate revenue for marketing

Server-side tracking provides accurate revenue for marketing

Enhanced identity resolution to capture more abandoned carts

Enhanced identity resolution to capture more abandoned carts

Power up Google Analytics. Track full checkout steps, upsells

Power up Google Analytics. Track full checkout steps, upsells