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You can open it in Excel or Google Sheets for analysis, or import it into another Shopify store.
Tested with time, robust, and reliable. Install the Shopify Spy browser extension now.
Metadata
| App ID | new-customer-purchases |
| Vendor ID | dataplanet-ltd |
| Launched | 02 July 2025 |
| Categories | Advertising - Other |
Reviews
| Avg rating | 0 |
| Total reviews | 0 |
Links
Benefits of Facebook New Customer Tracking
Optimize your Ads for New Customers and not for Recurring and Returning ones.
Easy Setup: Just copy your Facebook Pixel and API key and start tracking
Server Side: This event is being sent server side and with great event quality
About Facebook New Customer Tracking
This app is sending a NewCustomerPurchase event to Facebook if a new customer buys.
You can then optimize your ads for new customers which will help the Facebook algorithm to show your ads to an audience that does not know your brand but is likely to purchase.
This app extends your existing Facebook Ads setup and is ideally used in addition.
Tip: The native Facebook Shopify App is great for most stores and also sends your standard events through the server-side Conversion API (CAPI)
Simple Interface to configure the app.
Confirm Event in your Facebook Ads Manager
Use the event for Ad Optimizations