WorkMagic Attribution

Incrementality-based attribution measuring your ad channels' true impact on sales

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Benefits of WorkMagic Attribution

Incrementality-based Attribution - optimize your ads based on incrementality
Data-driven Attribution - our standard attribution model for smaller brands
Incrementality Tests - learn the true impact of your ads
Insights - actionable insights on your ads, creatives, customers, and products

About WorkMagic Attribution

WorkMagic makes it simple to measure and optimize for what really matters, incrementality. We combine incrementality testing with data-driven attribution, empowering brands to easily optimize their ad campaigns at all levels of granularity for incrementality. WorkMagic provides a source of truth for the true impact of all your channels and campaigns. Easily connect all your channels and launch incrementality tests in minutes.

Incrementality Based Attribution Diagram

Incrementality Based Attribution Diagram

Incrementality Testing Dashboard

Incrementality Testing Dashboard

Data Driven Attribution Dashboard

Data Driven Attribution Dashboard